Search Engine Optimisation
I believe in a joined up approach to Organic Search. This means, in everything I do, I consider the wider marketing strategy. I carefully consider whether the work I do will have an affect on other campaigns, and I also consult all areas of the digital strategy to ensure there is a truly integrated approach. Making adjustments to landing pages can not only be beneficial for Organic Search, but also for Paid Search campaigns with Google Ads. I make changes to your website which enables each channel to become more effective.
WHAT IS SEO?
Search Engines want to provide the best search results they can for their users. I work with search engines like Google to ensure that when they crawl the pages on your website, they fully understand why each page exists and help the search engines see the value in your websites content. There are a number of signals which Google uses to understand websites, with the 2 core elements being strong, informative, unique, up-to-date and relevant content, along with links from other well acknowledged websites pointing to your domain. These links provide Google with a path to travel from one site to another and is essentially a trust signal from one site to another.
SEARCH ENGINE OPTIMISATION
DATA DRIVEN STRATEGIES
We live in a world in which the new currency is data. There is plenty out there, and understanding what it all means and how to harness it is crucial in staying competitive online. I use all available data, taking advantage of what Google provides as well as some of the leading digital tools available to dig deep to truly understand how your website is performing and how your competitors are getting ahead.
Often neglected in the onslaught of increasing traffic, I take the user-journey very seriously. Your customers are the most important asset and I want them to have the best experience with your brand and allow them to find the information they’re looking for and to be able to complete any actions they require with utmost ease.
I have built relationships with hosts of websites through our link building projects. I understand what it takes to build relationships in order to increase the number of backlinks to your domain. Providing value and keeping a mutual respect for each others niche is the strategy for success and I pride myself in representing your brand with the highest of standards.
Understanding your niche, what people need advice on and how they go out there looking for that information is crucial. I use all available methods to generate your master keyword list detailing everything I need to know about your customers intent. I then use this to formulate our detailed, in-depth, strategic plans in approaching your Organic Search requirements.
GOOGLE SEARCH CONSOLE
I’m an expert in Google’s digital tools and Google Search Console is no exception. I use this tool to build the bridge between your site and Google as well as analysing the reams of data it provides, enabling me to create accurate bespoke strategies to your needs.
The holy grail of data for your website, it can be mined from Google Analytics. I do the do the digging, so you don’t have to - providing detailed reports and analysing trends to enable me to discover the next steps and to deliver results in the shortest time possible.
Ensuring your content strategy is on par with your competition and then using our keyword research to ensure we’re exceeding your users expectations is a key element of content analysis. I make outstanding content to wow your customers and keep them coming back to your site, time after time. I cement your position in your niche as thought leaders which as well as building your reputation usually leads to returning customers and referrals.
I live and breath Digital Marketing. I’m always looking to be at the cutting edge of Digital, tipping you off when there are updates and changes to the channels we rely on. I plan our approach to ensure any transitions are as smooth as possible reducing the risk of decreased traffic and sales.
We all know Local SEO is at the forefront of any Digital Marketing. I craft SEO Nottingham strategies to ensure your keywords are visible in your desired locations, and pushing your brand to the forefront and into the hearts and minds of your target city / cities.
I make the technical fixes necessary to support your website in Mobile Searches. Where it’s site speed, or content fixes - I do my very best to ensure your website is up there with the competition when it comes to Mobile and Tablet searches.
Need support in going global? I have the right contacts to support your international strategy into new markets.
At the forefront of my mind, is your return for your buck. It’s well known the core purpose for increasing your online visibility is to generate more leads and sales and this is what my daily purpose evolves around. Mt rigorous attention to your conversions is my prerogative.